Keyboard Builders' Digest

Dear partners & supporters,

KBD.news (aka Keyboard Builders' Digest) is an e-magazine and weekly newsletter on custom mechanical keyboards.

An independent community project with a dynamically growing, committed subscriber base.

The ezine has a rather unique approach and mission: we help and incite readers to design and build their own keyboards.

Having been around for 10 months, KBD.news has published 47 issues featuring 1000+ projects, tips and inspirational ideas.

Our portfolio, consisting of more than 3.000 pages, attracts 33,000 unique visitors per month.

Visitor stats (September, 2021)

From its launch in winter of 2020, reach of the KBD.news webzine shows a steady, dynamic, double-digit monthly growth:

According to Cloudflare, 33,000 unique users visited us last month, generating 825,000 requests:

(The peaks are usually Mondays - the day our weekly newsletter is sent out.)

According to Google Analytics, 10,000 unique users generated 36,000 tracked pageviews during 14,000 sessions.

The difference between Cloudflare and Analytics data indicates that 70% of the visitors use adblockers, preventing Google Analytics from reporting them, but not affecting Cloudflare's DNS based statistics.

(This is another reason against conventional ads and for our unobstrusive approach.)

Newsletter performance

Our weekly newsletters are sent to more than 1300 subscribers, with open and clickthrough rates way above industry averages.

Our last campaign's open rate was 50.6% (52.9% on average) compared to our peers' average performance of only 35.7%.

Click rate was 27.6% (33.1% on average) compared to our peers' average of just 6.5%!

The point is: people actually read these posts and navigate to the featured content.

User base (September, 2021)

Last month, our visitors came from 119 countries of the world (GA data). We have newsletter subscribers from at least 73 countries (this field is not mandatory and is often omitted).

"Over 65% Male, from 25 and up" -- according to MailChimp.

Top sources of visits:

  • North-America: 41.6% (USA: 36.8%)
  • Europe: 27%
  • Asia: 22.2%

(Oceania: 5.2%, Latin-America: 3.4%, Africa: 0.56%)

By country: USA (36.8%), UK (4.77%), Canada (4.72%), Germany (4.54%), Australia (4.25%), Japan (3.3%), Philippines (2,81%), Indonesia (2.56%), Singapore (2.50%), Malaysia (1.84%), France (1.92%), etc.

Support & Marketing opportunities

KBD.news is ad-free so its survival depends on donations.

Feel free to discuss potential areas of cooperation (donation, branded giveaway, etc.).

While we want to keep KBD.news free from obstrusive ads, we can offer various opportunities to strenghten your online presence among mechanical keyboard enthusiasts:

Donors are listed with optional text link:

  • on top of issue frontpages,
  • in the sidebar of pages,
  • in the weekly newsletter,
  • on a dedicated Hall of Fame page,
  • and they are mentioned in weekly editorial / behind the scene posts.

But we are open to any collaboration.


Thanks for reading this far! :)

In case you have questions, feel free to contact me per email (info at golem.hu) or on Reddit, Keebtalk, GeekHack, Deskthority, etc. (dovenyi).

Best regards,
Tamás Dövényi-Nagy (u/dovenyi)
editor & curator


Timeline & Milestones

The Keyboard Builders' Digest started as a Covid-project, a simple list of bookmarks. Below are some milestones of the journey.

2020-11-20first (text only) post/issue on Reddit ("quick links") ;)
2020-12-23Keyboard lexicon announced
2021-01-04first online issue with photos (Issue #7) (originally at https://golem.hu/magazine/)
2021-01-18newsletter announced (MailChimp)
2021-01-25first newsletter (Issue #10) sent to 21 subscribers :)
2021-03-06keyboard sound database announced
2021-04-07first supporter (@kaleid1990) on buymeacoffee
2021-04-12start of the exclusive Behind the Scenes series
2021-05-10dedicated domain, CDN, migration from golem.hu/magazine to kbd.news
2021-05-17first vendor donor (splitkb.com)
2021-07-261000 newsletter subscribers reached
2021-08-16@KbdNews Twitter account announced
2021-09-10keyboard vendor database announced