Dear partners & supporters,
KBD.news (aka Keyboard Builders' Digest) is an e-magazine and weekly newsletter on custom mechanical keyboards.
An independent community project with a dynamically growing, committed subscriber base.
The ezine has a rather unique approach and mission: we help and incite readers to design and build their own keyboards.
Having been around for 24 months, KBD.news has published 104 issues featuring 1500+ projects, tips and inspirational ideas.
Our portfolio, consisting of more than 3.000 pages, attracted 77,000 unique visitors last month.
Visitor stats (September, 2022)
From its launch in winter of 2020, reach of the KBD.news webzine shows a steady, dynamic, double-digit monthly growth:
It seems the initial period of steady double-digit growth is over and stats have been plateauing recently:
According to Cloudflare, 77,000 unique users visited us last month, generating 2,660,000 requests:
(The peaks are usually Fridays - the day our weekly newsletter is sent out.)
According to Google Analytics, 21,000 unique users generated 73,000 tracked pageviews during 31,000 sessions.
The difference between Cloudflare and Analytics data indicates that 73% of the visitors use adblockers, preventing Google Analytics from reporting them but not affecting Cloudflare's DNS based statistics. (This calculation has to be fixed: the gap is even more extreme.)
(This is another reason against conventional ads and for our unobtrusive approach.)
The weekly newsletters are sent to more than 2,500 subscribers, with open and clickthrough rates way above industry averages.
The average open rate of our campaigns is 59.4% compared to our peers' average performance of only 29.8%.
Click rate is 25.2% on average compared to our peers' average of only 5%!
User base (December, 2021)
Last month, our visitors came from 127 countries of the world (GA data). We have newsletter subscribers from at least 73 countries (this field is not mandatory and is often omitted).
"Over 65% Male, from 25 and up" -- according to MailChimp.
Top sources of visits:
- North-America: 45.7% (USA: 40.2%)
- Europe: 29.5%
- Asia: 18.0%
- Oceania: 3.4%
- Latin-America: 2.7%
- Africa: 0.3%
- USA (40.2%)
- UK (5.9%)
- Canada (5.5%)
- Germany (4.7%)
- Japan (3.5%)
- Australia (2.9%)
- Spain (1.8%)
- Netherlands (1.8%)
- Singapore (1.8%), etc.
Support & Marketing opportunities
KBD.news is ad-free so its survival depends on donations.
Feel free to discuss potential areas of cooperation (donation, branded giveaway, etc.).
While we want to keep KBD.news free from obtrusive ads, we can offer various opportunities to strengthen your online presence among mechanical keyboard enthusiasts:
Donors are listed with optional text link:
- on top of issue frontpages,
- in the sidebar of pages,
- in the weekly newsletter,
- on a dedicated Hall of Fame page,
- and they are mentioned in weekly editorial / behind the scene posts.
But we are open to any collaboration.
Thanks for reading this far! :)
In case you have questions, feel free to contact me per email (info at golem.hu) or on Reddit, Keebtalk, GeekHack, Deskthority, etc. (dovenyi).
editor & curator
info at golem.hu
Timeline & Milestones
The Keyboard Builders' Digest started as a Covid-project, a simple list of bookmarks. Below are some milestones of the journey.
|2020-11-20||first (text only) post/issue on Reddit ("quick links") ;)|
|2020-12-23||Keyboard lexicon announced|
|2021-01-04||first online issue with photos (Issue #7) (originally at https://golem.hu/magazine/)|
|2021-01-18||newsletter announced (MailChimp)|
|2021-01-25||first newsletter (Issue #10) sent to 21 subscribers :)|
|2021-03-06||keyboard sound database announced|
|2021-04-07||first supporter (@kaleid1990) on |
|2021-04-12||start of the exclusive Behind the Scenes series|
|2021-05-10||dedicated domain, CDN, migration from golem.hu/magazine to kbd.news|
|2021-05-17||first vendor donor (splitkb.com)|
|2021-07-26||1000 newsletter subscribers reached|
|2021-08-16||@KbdNews Twitter account announced|
|2021-09-10||keyboard vendor database announced|
|2021-10-28||keyboard store map announced|
|2021-11-20||1 year anniversary & giveaway|
|2021-12-18||Abandoning BMC, supporting directly through PayPal: kbd.news/donate|